Direct Care Alliance

Your DCA hub

The weekly review in one place. September is approved and running. Use this to hold a post, ask for a change, or check where anything stands.

0 of 13 answered

This week

The cycle rule from your agreement: content lands Monday, you approve by Wednesday. Nothing publishes without written approval.

The month

David approved September on 31 August, so the month is cleared to run. Tap any date to read the full post on both channels. Approve, hold, or ask for a change at any time, and it reaches Gwen straight away.

Tap your name at the top first, so answers are recorded against the right person.

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01Sep 2Renewal season starts with the cases that ran in MarchNot answered

Written for Benefit advisors heading into fourth quarter renewals · LinkedIn Ready · X Draft · Artwork Both have artwork · Rests on claim statement 4

LinkedIn

Renewal season does not start in December. It starts with the cases that ran in March.

By the time an advisor sits down for a stop-loss renewal, the claims that will drive the number have already happened. Most of them were not emergencies. They were planned. A spine surgery. A knee. A course of cancer treatment.

Roughly 5 percent of members drive about 56 percent of a self-funded plan's total spend. Members with claims over $100,000 are about 1 percent of lives and more than a third of the spend.

Planned care is the part of that you can actually get in front of.

Direct Care Alliance agrees on one all-in case price with a quality facility before the procedure happens. The employer commits to that price in advance. A care navigator coordinates the episode start to finish. The hospital is paid directly and fast.

If you are heading into fourth quarter renewals, the question worth asking now is which of next year's largest claims are already on someone's calendar.

So here is the question worth putting to the room.

When does your renewal conversation actually start? At the December meeting, at the last renewal, or the day a large case lands?

(Sources: Boon-Chapman Strategic Outlook 2026; Mployer Advisor 2026 Benefits State of the Union.)

X

Renewal season does not start in December. It starts with the cases that ran in March.

02Sep 4Five things put in writing before a case runsNot answered

Written for Brokers and employers evaluating the model · LinkedIn Ready · X Ready · Artwork Both have artwork · Rests on claim statement 6

LinkedIn

Here is what Direct Care Alliance puts in writing before a case ever runs.

One all-in case price, agreed with the facility before care.
The employer commits to that price in advance.
A care navigator coordinates the episode start to finish.
The facility is paid directly, at the agreed amount.
No prior authorization needed. The price is agreed in advance.

Five things, all of them checkable before a single patient is scheduled. That is the offer, in full.

We will publish outcome data when it is documented to a standard a broker could stake a client relationship on, and the method will be published with it.

If you are placing a plan this fall, what would you want a vendor to state in writing before you brought them to a client?

X

What Direct Care Alliance puts in writing before a case runs: one all-in price agreed with the facility, the employer committed in advance, a navigator on the episode, the facility paid directly at that amount. No prior authorization needed.

03Sep 7Labor Day, the people working the holidayNot answered

Written for Everyone. A relationship post, not a sales post · LinkedIn Ready · X Ready · Artwork X post has none · Rests on claim statement 4

LinkedIn

Most of the country is off today. A lot of hospitals are not.

Somewhere right now a scheduler is working a Monday holiday to move a surgery date that a family has been waiting on. Someone in a finance office is closing out a case from three weeks ago. A nurse is explaining, again, patiently, what happens next.

Planned care looks orderly from the outside. Inside, it is held together by people doing unglamorous work at inconvenient times.

Direct Care Alliance exists to take one specific piece of that load off: the part where the price is unknown, the authorization is pending, and nobody can tell the patient what any of it will cost.

We agree the price before care. The employer commits to it in advance. The facility is paid directly and quickly once care is delivered.

That does not make the work easy. It removes one thing that was never helping.

To everyone working today: thank you. If you know a scheduler, a navigator, a nurse, or someone in a finance office who is working today, tag them.

X

Most of the country is off today. A lot of hospitals are not.

04Sep 9Keep your plan, your administrator and your networkNot answered

Written for Advisors worried this means restructuring a plan · LinkedIn Ready · X Ready · Artwork Both have artwork · Linked tool How One Case Moves, linked in the first comment · Rests on claim statement 1, 2, 4

LinkedIn

"We already have a plan, an administrator, and a network in place."

Good. Keep all three.

Direct Care Alliance is not a replacement for any of them. It is a point solution that handles a narrow, expensive slice: planned, non-emergent surgery and cancer care.

The case price is agreed with the facility before the procedure. The employer contractually agrees to that price in advance. A concierge care navigator coordinates the full episode. The facility is paid directly and fast once care is delivered.

Everything else about the plan keeps running the way it runs today.

Most cost containment conversations ask an advisor to move something. This one asks them to add one pathway for the cases that concentrate the spend.

We built a walkthrough of exactly this. Six stages of one planned case, side by side with how it usually runs, and a list of the seven things that do not change.

It takes about a minute and it does not ask you for anything.

Link in the comments. If something in it does not match your experience, say so, that is more useful to us than agreement.

X

"We already have a plan, an administrator, and a network." Good. Keep all three. [short link]

05Sep 11A hospital can forecast everything except when it gets paidNot answered

Written for Hospital finance and revenue cycle teams · LinkedIn Ready · X Ready · Artwork Both have artwork · Rests on claim statement 6, 4

LinkedIn

A hospital can forecast almost everything about a planned procedure except when it gets paid.

Which room. Which team. How long. What supplies. What recovery looks like. All of that is knowable weeks out.

The payment is the variable. Not usually whether it arrives, but when, in how many pieces, and after how much correspondence.

An agreement made in advance moves that variable to the front. The price is agreed before the procedure. The employer has contractually committed to it. When the case is done, the facility is paid directly, at the agreed amount, quickly.

No prior authorization needed. The price is agreed in advance.

For a revenue cycle team, that is not a small difference in tone. It is a case that closes when the care closes.

X

A hospital can forecast almost everything about a planned procedure except when it gets paid.

06Sep 14Five questions a hospital should ask about a case rate arrangementNot answered

Written for Hospital contracting and finance leaders · LinkedIn Draft · X Ready · Artwork Cards are built and in Drive, but attached to the 16 September post. Neither channel has art here yet. · Linked tool Five Questions Worth Asking, linked in the first comment · Rests on claim statement 1

LinkedIn

If a hospital is evaluating a direct case-rate arrangement for the first time, here is what is actually worth asking.

How is the price set, and who sets it. Is it negotiated per case with the facility, or handed down from a schedule.

What happens to existing payer contracts. The answer should be nothing.

Who coordinates the patient. If the answer is "the hospital, same as always," that is a different model than ours.

When does payment arrive, and in what form. Directly, quickly, at the agreed amount, or through the usual cycle.

What happens if the case turns out to be more complex than expected.

Direct Care Alliance answers all five in the first conversation. We would rather a facility ask them upfront than discover the answers mid-case.

Swipe through the five. Each one stands alone, so screenshot whichever is useful.

There is also an interactive version where each question opens to what a real answer sounds like. Link in the comments.

If you have evaluated one of these arrangements before, what was the question you wish you had asked first?

X

Evaluating a direct case-rate arrangement? Five questions worth asking: price, payer contracts, coordination, payment timing, complexity.

07Sep 16Explanation is not evidenceNot answered

Written for Benefit advisors preparing for stop-loss renewals · LinkedIn Ready · X Draft · Artwork Carries the seven card set that belongs to 14 September. This copy never asks anyone to swipe. · Linked tool What Are You Bringing, linked in the first comment

LinkedIn

Most of what a benefits advisor brings to a stop-loss renewal is explanation.

Here is why the year looked the way it did. Here is what was outside anyone's control. Here is what we are doing differently.

Explanation is not evidence.

Direct Care Alliance's agreements produce something closer to evidence. For each case, there is a price that was agreed with the facility before the procedure, an employer commitment made in advance, a coordinated episode, and a clean payment record.

Cases handled that way read differently to an underwriter than the same cases handled the usual way.

The advisors getting the most out of this are the ones who started before renewal season, not during it.

So, honestly, when you walk into a stop-loss renewal this fall, are you bringing an explanation or a record?

Most of us have done both. The difference usually shows up in the room.

X

Most of what an advisor brings to a stop-loss renewal is explanation. Explanation is not evidence. So heading into this fall, are you bringing an explanation or a record?

08Sep 18The care navigator, the part hardest to put in a slideNot answered

Written for Everyone. The human case for the model · LinkedIn Ready · X Draft · Artwork LinkedIn only

LinkedIn

The part of this model that is hardest to put in a slide is the phone call.

Somebody is told they need surgery, or that they have cancer. In the days after that, they are handed a process. Find a surgeon. Get the authorization. Understand the estimate. Call this number, then that one.

They are asked to become a project manager at the worst moment of their year.

A concierge care navigator is the person who takes that over. Finding the right facility. Getting the date set. Making sure the price is agreed before anything happens. Answering the phone when the patient has a question at seven in the evening.

It is not a card in a wallet. It is a team that stays with the case until it is done.

That role is the reason the rest of the model works, and it is the part nobody can quite see from the outside.

Here is what I would like to know from anyone who has been near one of these cases, on any side of it.

What is the part that never makes it into the cost analysis?

I have my answer. I suspect there are better ones.

X

The hardest part of this model to put in a slide is the phone call. For anyone who has been near one of these cases: what is the part that never makes it into the cost analysis?

09Sep 21What actually makes a case go badNot answered

Written for Hospital operations leaders · LinkedIn Ready · X Draft · Artwork LinkedIn only · Linked tool Where A Case Slips, linked in the first comment · Rests on claim statement 5

LinkedIn

Ask an operations leader what a bad case looks like and very little of the answer is clinical.

It is the case that gets moved twice. The patient who arrives without the workup done. The family asking finance questions that nobody in the room is positioned to answer. The authorization that is still pending the morning of.

Those are coordination failures, and they cost real capacity.

An agreement made in advance, with a navigator attached, is designed to prevent them. Price agreed before the procedure. Employer committed in advance. One person owning the episode from selection through follow up.

The clinical work stays exactly where it belongs. The scaffolding around it stops falling over.

Operations people, settle something.

What actually makes a case go bad? The date moving twice, the workup arriving incomplete, finance questions landing at the bedside, or the authorization still pending the morning of?

Pick the one that costs you the most.

X

Ask an operations leader what a bad case looks like and very little of the answer is clinical. So which one costs you most? Date moved twice, workup incomplete, finance questions at the bedside, or auth still pending.

10Sep 23Four tests for any savings claim, ours includedNot answered

Written for Benefit advisors evaluating vendors · LinkedIn Ready · X Draft · Artwork LinkedIn has one image, and the copy says swipe through the four. · Linked tool The Number You Could Not Defend, linked in the first comment

LinkedIn

A benefits advisor sees a lot of savings claims in the fall. Here is a way to sort them quickly.

Ask what the baseline is. Savings against billed charges is not savings. Billed charges are a starting position, not a price anyone pays.

Ask over what period, and whether the same population was measured on both ends.

Ask who calculated it. A vendor scoring its own performance is a starting point, not evidence.

Ask what happens to the number when a single large case lands in the wrong month.

Apply that to us too. Direct Care Alliance does not publish a savings percentage, because we have not documented one to a standard that survives those four questions.

What we will tell you is exactly what we do, and every piece of it is verifiable.

Swipe through the four. Screenshot them, use them on us.

There is an interactive version with what a real answer sounds like under each one. Link in the comments.

And if you have a fifth question you always ask, add it below. I will happily steal it.

X

Four questions for any savings claim, ours included. What is the baseline. Over what period. Who calculated it. What happens when one large case lands in the wrong month. Got a fifth? I will steal it.

11Sep 25Narrow is the featureNot answered

Written for Hospitals and advisors weighing scope of commitment · LinkedIn Ready · X Draft · Artwork LinkedIn only · Linked tool Narrow Is The Feature, linked in the first comment · Rests on claim statement 3, 4

LinkedIn

There is a difference between being someone's payer and handling someone's case.

Direct Care Alliance does the second one on purpose.

We work case by case, nationally, on planned surgery and cancer care. We source the right facility for the patient, or coordinate travel to a center of excellence when that is the better option. We agree the price with that facility before the procedure. The employer commits to it in advance. The facility is paid directly and fast.

Then the case closes and nothing lingering has been created.

For a hospital, that means evaluating one pathway rather than one relationship. For an advisor, it means adding one capability rather than restructuring a plan.

Narrow is the feature.

Genuine question, and I do not think the answer is obvious.

Heading into fourth quarter, would you rather evaluate one broad relationship or one case?

One is a bigger conversation. One is a smaller commitment. I know which I would pick, but I am not the one carrying it into a client meeting.

X

There is a difference between being someone's payer and handling someone's case. Heading into Q4, would you rather evaluate one broad relationship or one case?

12Sep 28Where this fits, and where it does notNot answered

Written for Hospital service line and contracting leaders · LinkedIn Ready · X Draft · Artwork LinkedIn has one image, and the copy says swipe through the fit and the not-fit. · Linked tool Where This Fits, linked in the first comment · Rests on claim statement 1, 3

LinkedIn

Direct Care Alliance is not a fit for every hospital, and it is worth being clear about where it is.

It fits facilities with steady planned volume in spine and orthopedic care, general surgery, and oncology, including cancer care delivered as ongoing treatment rather than a single procedure.

It fits where the finance and contracting teams have room to evaluate one additional pathway that does not disturb existing payer contracts.

It fits where a coordinated, pre-priced case arriving on schedule is worth something operationally.

It is not a fit for emergent care, and it is not a broad payer relationship.

If the first three describe your service lines, the first conversation is short and specific. If they do not, we would rather say so early.

Swipe through the fit and the not-fit. It is a short read and it is deliberately honest about the second half.

There is a self-check version if you would rather work through it yourself. Link in the comments.

If your service line is on the edge of this, tell me where and I will tell you straight whether it is worth a conversation.

X

DCA is not a fit for every hospital and it is worth being clear where it is. Swipe through the fit and the not-fit. If your service line sits on the edge, tell me where and I will tell you straight.

13Sep 30Name one case. The month's actual askNot answered

Written for Benefit advisors, the close of the month · LinkedIn Draft · X Draft · Artwork Neither has artwork · Linked tool Start With One Case, linked in the first comment · Rests on claim statement 1, 2

LinkedIn

The hardest thing to do in fourth quarter is add anything.

So we are not going to ask you to.

One case. That is the entire proposal. Pick a planned surgery or a cancer course you already know is coming for one client, and let us price and coordinate that one case.

Nothing about the plan changes. No carve-out. No network move. No new card for the employee. The hospital keeps its existing payer contracts.

If it works, you have a documented case and a real answer for the renewal conversation. If it does not, you have spent one case finding out.

Most vendors ask for a decision in the fall. We are asking for a case.

So here is September's actual ask, and it is the smallest one we have.

Name the case. Comment it, or send it to me directly if it is client sensitive. One planned surgery or one cancer course you already know is coming.

That is the whole thing. No program, no plan change, one case.

X

The hardest thing to do in Q4 is add anything. So we are not asking you to. Name the case. One planned surgery or one cancer course you already know is coming.

Open

Decided is not done. These are the things still needed, who has them, and when.

Needed: a card DCA payment card for X Premium The tier with Grok, around $40 a month. Tim and David sort the details Wednesday. Until the account is live the eight X drafts stay unscheduled, so X goes quiet after the 14th.
Needed: four answers Claim statements 1, 2, 3 and 5 David and Tim. Each carries specific September dates. A statement that stays unanswered means the copy resting on it changes before its date.
Needed: a decision Who owns analytics on the interactive pages Raised with you on 26 August. The options are the numbers come to Gwen, go to DCA, or both. Easier to set up before the campaign runs than to retrofit afterwards.
Needed: a yes Hashtag convention David or Tim. Asked on 24 August, still open. The recommendation is no hashtags on LinkedIn unless a branded campaign tag is approved, and one or two targeted tags at most on X.
Needed: a login Tim on the Buffer account So DCA can see the September queue directly instead of going through Gwen. Outstanding since mid August.
Needed: a list Provider list for the Alliance Member Update Tim. David asked for this monthly one pager on 17 July: new providers onboarded, network stats, an optional provider spotlight. The template is built and waiting. It has been blocked on the raw provider list since then. Two business days to ship once it arrives.
Needed: a review Full team walk through the ten tools David asked for work on all ten and clearer explanation. They are held until the team has been through them. Four September posts promise a tool link in the comments, on the 9th, 14th, 23rd and 28th.
Decided already, nothing to do 5 items
  • September is approved. David cleared the month on 31 August, so it runs from Wednesday.
  • David is the final content approver. That is on record, so the agreement\u2019s ask to name one person is already answered.
  • The fifteen day payment figure stays out of September. No post has to change, because the number never appeared in the copy, only the words fast and quickly. Worth knowing: the fifteen day guarantee is already published on directcarealliance.com, so this is a decision about September content, not about the claim itself.
  • X Premium is the plan. The tier with Grok at roughly $40 a month, rather than the $200 business tier. Only the card is outstanding.
  • The engagement moves to monthly auto-renewal rather than a fixed three month term, with a cancellation notice period.

How it is going

August against July, pulled live from the publishing account on 31 August 2026.

LinkedIn 17 posts in August, 14 in July

Impressions2,233↑ up 64% from 1,363
People reached1,418↑ up 64% from 867
Reactions95↑ up 83% from 52
Comments20↑ up 100% from 10

X 15 posts in August, 10 in July

Impressions1,369↑ up 91% from 717
Reposts11↑ up 22% from 9
Reactions15↑ up 7% from 14
Link clicks0no change from 0 in July

The headline. LinkedIn impressions rose 64 percent and reach rose 64 percent. Engagement sits at 10.66 percent, a second month above the 5.10 percent median for B2B company pages.

The thing worth knowing. One post carried the month. The Dawn Thompson announcement took 1,230 of those 2,233 impressions, 55 percent of the total, and all 20 comments. The other sixteen posts averaged 63 impressions each, down from 97 in July, but they engaged harder when they were seen. The educational cadence is under-distributed rather than underperforming, which is exactly what September's interactive pages were built to test.

X still has zero clicks, two months running. Impressions nearly doubled but nobody clicks through. That is the case for the Premium account and native posting.

Engagement rate here is the platform's own measure. The benchmark framework computes it more strictly and gets 6.09 percent for August. Both are in the Excellent band, and the report says so on its face.

Your agreement

$1,200 a month. Here is what is paid.

  • September$1,200Paid
  • October$1,200Not yet
  • November$1,200Not yet

Month to month, renewing on its own. Each month is invoiced on the 15th of the month before and due by that month's end. Either side can stop it on 30 days written notice.

What the $1,200 covers, and what it does not

Included every month

  • Three LinkedIn posts a week, written in the voice of the DCA executive team.
  • Content strategy and a shared monthly calendar.
  • A branded graphic for every post, in DCA's approved visual system.
  • A source behind every figure, logged in a claims register. No invented numbers.
  • Scheduling and publishing of approved posts on confirmed dates.
  • One revision round per monthly batch.
  • A monthly performance report and one 30 minute strategy call.
  • Direct access to Gwen during business hours, by email and phone.

Not included at this tier

  • Outbound email: sourcing, sequences, sending, reply monitoring and follow up.
  • X channel activation, management and publishing.
  • A full monthly benchmark scorecard.
  • Approval workflow management.
  • Posts or strategy calls beyond those above, quoted separately.
  • Legal, clinical, compliance or regulatory review, which stays with DCA.

Anything delivered that is not on the first list is provided at HazelPiper's discretion and does not become part of the scope.

How approval works, and what DCA is responsible for

Content for each weekly cycle is delivered on the Monday before that cycle. DCA approves by the following Wednesday. If approval has not come by Wednesday, the affected posts are held or previously approved evergreen content runs in their place. Nothing is published without written approval, and a delay does not reduce the fee or roll deliverables into a later period. Rush requests inside 48 hours are not guaranteed.

Every outcome, savings, pricing, clinical, capacity and regulatory claim is approved by DCA in writing before it publishes, including any claim inside a graphic. DCA is the publisher of record.

One thing still to do: the agreement asks DCA to name a single individual as final approver of content. That has not been recorded yet.

The ten interactive tools

Held for a full team review. David looked at these on Zoom and asked for work on all ten, including clearer explanation. Open each one and say what it needs. Nothing is sent to anyone until the team has been through them.

Status

All ten are built and live but hidden from search, each carrying a draft badge. They are not being sent to clients in this state. Four September posts promise a link to one of them in the first comment, on the 9th, 14th, 23rd and 28th, so those dates depend on this being resolved.

01Sep 9How One Case MovesNot answered

One planned case, six stages, beside how it usually runs. A minute to read.

Open it dca.hazelpipercreative.com/one-case-moves/

02Sep 11Where The Time Actually GoesNot answered

Walks the delay in a normal case and shows which part an agreement removes.

Open it dca.hazelpipercreative.com/where-time-goes/

03Sep 14Five Questions Worth AskingNot answered

Each question opens to what a real answer sounds like. Built to be used on DCA.

Open it dca.hazelpipercreative.com/five-questions/

04Sep 16What Are You BringingNot answered

A renewal folder builder. Explanation, or record?

Open it dca.hazelpipercreative.com/renewal-folder/

05Sep 21Where A Case SlipsNot answered

The coordination failures that cost capacity, from operations rather than clinical.

Open it dca.hazelpipercreative.com/case-slips/

06Sep 23The Number You Could Not DefendNot answered

Four tests for any savings claim, including DCA's own.

Open it dca.hazelpipercreative.com/savings-questions/

07Sep 25Narrow Is The FeatureNot answered

Why one pathway is easier to evaluate than one relationship.

Open it dca.hazelpipercreative.com/narrow/

08Sep 28Where This FitsNot answered

A fit and not-fit self check, honest about the second half.

Open it dca.hazelpipercreative.com/fit/

09Sep 30Start With One CaseNot answered

The September ask at its smallest. Name one case.

Open it dca.hazelpipercreative.com/start-with-one-case/

10Any timeRenewal Archetype QuizNot answered

A short quiz an advisor can forward. Not tied to a date, so it works all year.

Open it dca.hazelpipercreative.com/renewal-type/

Background

Open only if you want it.

What is not ready yet 6 items
  • Eight of thirteen X posts are drafts. From 16 September on, every X post is unscheduled.
  • Two LinkedIn posts are drafts. 14 and 30 September.
  • Two scheduled posts have no artwork. 7 and 14 September on X.
  • Three posts say swipe with no cards attached. The 14 September set is built but attached to the 16th. A reattach, not a build.
  • Four links pasted by hand. 9, 14, 23 and 28 September, because the scheduler cannot set a first comment.
  • Nine LinkedIn images have no alt text. Everything from 9 September on.

None of it blocks Wednesday. The first week is ready on both channels.

Why September looks like this

August grew on the surface and weakened underneath. Impressions rose 64 percent to 2,233 and engagement held at 6.09 percent, above the 5.10 percent industry median for a second month. But almost all of that came from one announcement: the routine posts averaged 63 impressions against July's 97.

The clearest difference is length. July's posts averaged 1,149 characters, August's 695. September tests that directly, with four questions that each have a number and a rule set before the month starts.

The market moved your way this quarter. Aon projects a 9.5 percent increase for 2027. Segal puts drug trend above 11 percent and stop-loss premiums up nearly 13 percent, with shock losses now recurring. QBE puts neoplasms at 36 percent of stop-loss reimbursements. Cancer is one of the two case types DCA prices in advance.

The six claim statements 4 open

Every factual claim in September's copy traces to one of six statements. An unanswered statement means the copy resting on it changes before its date.

  • 1Hospital keeps every existing payer contractOpen
  • 2Plan document, deductible, enrollment, network and card all unchangedOpen
  • 3National reach across every named service line, including travel to a center of excellenceOpen
  • 4A definition of fast payment. The fifteen day figure is withdrawn, 31 AugustAnswered
  • 5Coordination reduces reschedules and incomplete arrivalsOpen
  • 6No prior authorization, no denials, no balance billingAnswered

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