The window
Ten weeks to get in.
October
Advisors pick
November
Employers commit
Mid December
Plans lock
Why now
8%+
cost rise every major survey expects in 2027
70%
of large employers say cancer is their top cost
The ask
One procedure.
Not a program.
The line, every time
From and to.
Surprise bills
Price agreed first
Months of fighting
One navigator
Denials and collections
Hospital paid fast
The quarter
October
Own the categoryNovember
Push the askDecember
Close the yearThe scoreboard
Reachmore people seeing it
Followersmore people staying
Inquiriesmore people asking